Should My Wannabe Content Creator Friend Cease Using People for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, Marielle, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

She also expects me to record her at inopportune moments. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I invest assisting her make content.

I’m grateful that Marielle has helped me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to experience it without being recorded, altered, or posted for an viewers. I’m not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we make together can get us an opportunity.

I love shooting content. It's more than a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on social platforms who execute that aesthetic of casual, DIY content creation.

Content creation is my version of living actively: observing the details, posting them with an audience that appreciates the art behind it. I never intend to make Beth uneasy. Bringing her to industry events was my way of sharing opportunities, providing her a opportunity to witness exclusive moments that could benefit her professional path too. That isn't blackmail, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the content we create together can get us: a foot in the door. I know not all people enjoys being filmed, but sometimes unplanned moments is what makes material authentic. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but companions help each other in small ways. My assumption was recording a short video now and then would be fun for her. Creativity flourishes in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to participate in anything, and I would never deliberately embarrass her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still respecting hers. Obviously content creation is not a substitute for real connection: it’s just part of how I live my life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a companion film you. I understand that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She needs to honor her friend's privacy.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Create some real memories, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The solution is not found in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Sara Gates
Sara Gates

A software engineer and tech enthusiast with over a decade of experience in AI development and consumer electronics.