{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The most significant shock the cinema world has encountered in 2025? The return of horror as a leading genre at the UK box office.
As a style, it has impressively outperformed earlier periods with a 22% rise compared to last year for the UK and Ireland film earnings: over £83 million this year, against £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a film industry analyst.
The big hits of the year – Weapons (£11.4m), Sinners (£16.2 million), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54 million) – have all stayed in the theaters and in the audience's minds.
Although much of the industry commentary centers on the unique excellence of prominent auteurs, their successes indicate something shifting between viewers and the category.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from artistic merit, the ongoing appeal of frightening features this year suggests they are giving audiences something that’s highly necessary: emotional release.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a noted author of vampire and monster cinema.
In the context of a current events featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits strike a unique chord with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an actress from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
From film's inception, societal turmoil has shaped horror.
Analysts highlight the rise of German expressionism after the WWI and the chaotic atmosphere of the early Weimar Republic, with features such as classic silent horror and the iconic vampire tale.
This was followed by the 1930s depression and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a historian.
“Thus, it mirrors widespread fears about migration.”
The boogeyman of immigration shaped the newly launched supernatural tale The Severed Sun.
Its writer-director clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Maybe, the modern period of praised, culturally aware scary films commenced with a sharp parody launched a year after a divisive leadership period.
It sparked a recent surge of visionary directors, including various prominent figures.
“Those years were remarkably vibrant,” says a creator whose movie about a murderous foetus was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a revival of the genre’s less celebrated output.
Recently, a independent theater opened in the capital, showing underground films such as The Greasy Strangler, a classic adaptation and the 1989 remake of Dr Caligari.
The renewed interest of this “gritty and loud” genre is, according to the theater owner, a straightforward answer to the algorithmic content churned out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he states.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to disrupt conventions.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an authority.
Besides the return of the deranged genius archetype – with two adaptations of a literary masterpiece upcoming – he predicts we will see scary movies in 2026 and 2027 addressing our current anxieties: about tech supremacy in the years ahead and “monstrous metaphors in power structures”.
In the interim, a religious-themed scare film The Carpenter’s Son – which narrates the tale of biblical parent hardships after the nativity, and features well-known actors as the divine couple – is set for release later this year, and will undoubtedly cause a stir through the religious conservatives in the America.</